Overview

Amazon has released new guidance that dispels three common misconceptions about the Account Health Rating (AHR) system. The clarifications show that sellers do not need a perfect score, that deleting a flagged listing does not erase the violation, and that a dip in sales alone will not push the rating below the safe threshold. Understanding these points is crucial for anyone who wants to avoid unexpected account suspensions.

Key Points

• Healthy threshold is 200 — Any AHR above 200 is classified as “healthy,” so a score of 850 or 950 is already safe.
• Resolution speed matters more than perfection — Promptly addressing violations keeps the rating stable, even if a few non‑critical issues appear.
• Deleted listings stay on the record — Removing a product from the catalog does not automatically clear the associated policy breach.
• Low sales won’t trigger deactivation — A drop in fulfilled orders may lower the numeric score but cannot push it below 200 without unresolved violations.
• Serious fraud overrides the score — Regardless of the numeric value, Amazon can suspend an account instantly for fraudulent, deceptive, illegal, or harmful activity.

How the Account Health Rating Works

1. Score calculation — Amazon assigns each seller a numeric value from 0 to 1,000 based on policy compliance, violation severity, and the volume of fulfilled orders over the previous 180 days. Example: A seller with 1,200 orders and two minor policy warnings might receive a score of 820.
2. Marketplace‑specific ratings — Every Amazon marketplace (e.g., US, EU, JP) maintains its own independent AHR, so a seller with stores in both the United States and Germany must monitor two separate scores. Example: A seller could have a 750 rating in the US store while the German store sits at 620.
3. Rolling 180‑day window — The system continuously updates, dropping data older than six months and adding the most recent activity. Example: An order fulfilled 181 days ago no longer contributes to the score, while a new order today does.