SP-API Updates: EU FBM Requirements, Product Type Definitions API Title Structure, External Fulfillment API Shipment Status
EU FBM sellers must hit a 90% on‑time delivery rate by July 15 2026, with 0‑ or 1‑day default handling time. Product titles split into item_name (≤75 chars) and title_differentiation (≤125 chars) from July 27 2026. External Fulfillment API now uses ACCEPTED status from June 30 2026.
Overview
Amazon has introduced three new SP‑API updates that will directly affect EU‑based sellers and developers worldwide. Starting July 15 2026, EU Fulfilled‑by‑Merchant (FBM) sellers must meet stricter on‑time and business‑hour delivery rates, and the default handling time will be limited to 0‑ or 1‑day options. On July 27 2026, product titles for all non‑media categories will be split into an item_name and a title_differentiation field, requiring changes to listing APIs. Finally, from June 30 2026, the External Fulfillment API will replace the initial CREATED status with ACCEPTED for Merchant Fulfillment Network shipments, necessitating an integration tweak. Sellers must adjust listings, performance monitoring, and fulfillment workflows to remain compliant and avoid deactivation.
Key Points
- EU FBM On‑Time Delivery Threshold — From July 15 2026, sellers in Germany, France, Italy, and Spain must maintain a 90 % on‑time delivery rate or risk listing deactivation after September 1 2026.
- Business‑Hour Delivery Requirement — Starting September 30 2026, a 90 % business‑hour delivery rate for Amazon Business customers is mandatory, with deactivation possible after October 30 2026.
- Handling‑Time Default Shift — The account‑level default handling time will drop to only 0‑ or 1‑day options from July 15 2026; any 2‑day setting automatically changes to 1‑day.
- Modular Title Structure — From July 27 2026, titles split into item_name (≤75 chars) and title_differentiation (≤125 chars), keeping the overall 200‑character limit.
- Shipment Status Update — Starting June 30 2026, MFN, Easy Ship, Self Ship, and Self Delivery shipments begin in ACCEPTED status instead of CREATED, with CREATED slated for deprecation in late July.
How the Updates Work
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EU FBM Performance & Handling‑Time Adjustments
Analysis & Recommendations
Why This Matters
Sellers risk deactivation if on‑time or business‑hour rates fall below 90% after the specified dates. Listing APIs must be updated to modular title fields to avoid errors. Fulfillment integrations must handle ACCEPTED status to retrieve shipments.
Key Takeaways
- EU FBM sellers must maintain a 90% on‑time delivery rate from July 15 2026, or risk deactivation after September 1 2026.
- Default handling time is limited to 0‑ or 1‑day options from July 15 2026, automatically downgrading any 2‑day setting.
- Product titles are split into item_name (≤75 chars) and title_differentiation (≤125 chars) from July 27 2026, keeping a 200‑char total limit.
- External Fulfillment API initial status changes to ACCEPTED on June 30 2026, with CREATED slated for deprecation in late July.
Recommended Actions
- →Update Listings Items API calls to include item_name and title_differentiation fields for all non‑media categories starting July 27 2026.
- →Adjust account‑level handling time settings to 0‑ or 1‑day in Seller Central > Settings > Shipping Settings by July 15 2026.
- →Modify External Fulfillment API integration to accept ACCEPTED status and add a fallback request for CREATED shipments during the transition period.
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