Overview

Amazon’s Selling Partner API (SP‑API) for Product Pricing (v2022‑05‑01) now supports location‑specific data for the getCompetitiveSummary and getFeaturedOfferExpectedPriceBatch operations. The change lets sellers see exactly which geographic segment an offer’s competitive metrics belong to, enabling more precise Buy Box and repricing tactics. Sellers who incorporate the new fields can tailor prices to regional market conditions instead of relying on marketplace‑wide averages.

Key Points

• Location identifier added — Every getCompetitiveSummary response now returns a sampledLocation value that pinpoints the region where the Featured Offer status was observed.
• Regional batch pricing — getFeaturedOfferExpectedPriceBatch accepts a location parameter, producing expected price estimates that reflect the chosen market segment.
• Seamless data flow — The sampledLocation output from the competitive summary can be fed directly into the batch pricing call, creating an end‑to‑end, location‑aware pricing pipeline.
• Backward compatibility — All new fields are optional; existing integrations that omit the location data continue to function unchanged.
• Strategic advantage — Sellers operating in large or multi‑regional markets can now differentiate pricing strategies for, say, the Pacific Northwest versus the Southeast based on real competitive signals.

How the sampledLocation Field Works

1. Request competitive landscape — A seller calls getCompetitiveSummary for a target ASIN.
   • Example: For ASIN B07XYZ123, the API returns the number of competing offers, the current Featured Offer price, and a sampledLocation code such as “US‑CA‑SF”.
2. Interpret geographic context — The sampledLocation code maps to a specific Amazon marketplace segment (state, city, or postal region).
   • Example: The “US‑CA‑SF” tag tells the seller that the competitive metrics reflect conditions in San Francisco, California, where shipping costs and local demand differ from other U.S. regions.