Overview

Two-Step Verification (2SV) adds an extra layer of security to your Amazon Seller Central account by requiring a secondary authentication code in addition to your password each time you sign in. Given the rising frequency of account hijacking and unauthorized access incidents affecting Amazon sellers, enabling 2SV is one of the most important steps you can take to protect your business.

Key Points / What Sellers Need to Know

• 2SV is strongly recommended by Amazon — While Amazon has been progressively requiring Two-Step Verification for seller accounts, enabling it proactively ensures you stay ahead of any enforcement deadlines and keeps your account protected immediately.
• Multiple verification methods are available — You can receive authentication codes via SMS text message to a cell phone, a voice call to a landline or mobile phone, or through an authenticator app installed on a smartphone or tablet.
• Authenticator apps are the most secure option — Apps such as Google Authenticator, Microsoft Authenticator, or Authy generate time-based codes that are harder to intercept than SMS messages, making them the preferred choice for account security.
• A backup method is essential — Amazon allows you to register a secondary verification method so you can still access your account if your primary device is unavailable or lost.
• All authorized users should enable 2SV — If multiple people access your Seller Central account, each user should set up their own Two-Step Verification to prevent security gaps.

How to Enable Two-Step Verification

To activate 2SV, sign in to your Amazon Seller Central account and navigate to the Login & Security settings page. From there, locate the Two-Step Verification (2SV) option and click the Edit button next to it. You will then be guided through a setup wizard where you select your preferred verification method — either an authenticator app or a phone number for SMS or voice codes. If you choose an authenticator app, you will scan a QR code displayed on screen using the app, then enter the generated code to confirm the link. If you choose SMS or voice call, Amazon will send a code to the phone number you provide, and you will enter that code to verify the connection. Once your primary method is confirmed, Amazon will prompt you to add a backup verification method before finalizing the setup.