Overview

Amazon merchants can now gauge how a new primary product photo will perform before it replaces the existing image on their Amazon detail page. Helium 10’s split‑testing tool lets sellers run a side‑by‑side experiment in a sandbox copy of the ASIN, collecting conversion metrics while the live listing stays untouched. This pre‑launch validation helps avoid unexpected sales drops and can lift click‑through rates, making it a vital tactic for any brand focused on listing optimization.

Key Points

• Rapid insight — Test results appear within roughly 48 hours, giving sellers enough data to decide quickly.
• Performance metrics — The utility records click‑through rate (CTR), conversion rate (CR) and units sold for each image version, delivering a clear impact picture.
• No live‑listing risk — Because the experiment runs on a duplicated ASIN page, the current listing never experiences downtime or accidental changes.
• Automatic winner recommendation — At the end of the test, the platform highlights the higher‑performing photo and can push it live with a single click if the seller chooses.
• High scalability — Up to ten image tests can run simultaneously, allowing brands to optimize large catalogs without manual bottlenecks.

How Split Testing Works

1. Draft the experiment — From the Helium 10 dashboard, select “Create Image Split Test,” upload the candidate main photo, and attach it to a copy of the target ASIN. Example: A kitchen‑tool company adds a lifestyle shot of the gadget in use alongside its current plain‑background image.
2. Set test parameters — Choose the duration (e.g., a 7‑day window), split traffic evenly between the two images, and decide which metrics to track such as CTR, CR, and units sold. Example: The brand allocates 50 % of shoppers to each image for a full week.
3. Launch and collect data — Helium 10 directs incoming shoppers to either the control or variant image while logging performance in real time. Example: After three days, the lifestyle photo shows a 12 % higher CTR but a 3 % dip in CR compared with the original.