Overview

Amazon has introduced a new video curriculum inside Seller University that walks sellers through every stage of Amazon Advertising—from setting up an ad account to fine‑tuning campaigns for better ROI. Launched in early 2024, the series targets both newcomers to Amazon Ads and veterans who need a refresher on core concepts. Sellers who follow the lessons can avoid costly missteps and make their ad spend work more efficiently.

Key Points

• All‑in‑one curriculum — A collection of short, sequential videos that covers the entire Amazon Ads workflow, from account activation to ongoing optimization.
• Full‑funnel coverage — Modules address pre‑launch preparation, campaign creation, keyword and product targeting, budget rules, and bid adjustments.
• Practical budgeting tips — Instructions on establishing daily budgets, automating spend during high‑traffic events, and aligning bids with target cost‑of‑sale goals.
• Targeting deep dive — Separate lessons for automatic campaigns (algorithm‑driven) and manual keyword campaigns, including match‑type selection and strategic use cases.
• Free, native resource — Hosted directly in Seller Central, the series eliminates the need for external courses or paid consulting to learn the basics of Amazon Advertising.

How the Advertising Fundamentals Series Works

1. Account & Listing Prep — Sellers first watch a video that explains how to configure the advertising account, add a valid payment method, and audit product detail pages. For example, a seller of kitchen gadgets is shown how to upgrade images to 2000 px, enrich bullet points with high‑search‑volume keywords, and verify that SKU‑level inventory is active before launching any ad.
2. Campaign Type Selection — The next module contrasts automatic and manual campaigns. An illustration follows a new apparel brand that launches an automatic campaign to gather search‑term data, then switches to a manual campaign using the top‑performing terms identified.
3. Keyword & Match‑Type Setup — Sellers learn to pick broad, phrase, or exact match keywords and assign individual bids. The tutorial walks through a scenario where a seller of Bluetooth speakers sets a $0.75 bid for a high‑traffic exact‑match keyword while keeping a $0.30 bid for a broader phrase to capture additional traffic.