Overview

A former airline flight attendant launched an Amazon store in early 2022 and generated over $120,000 in net sales within her first twelve months. She achieved the six‑figure milestone by relying on data‑driven product research, a focused two‑product lineup, and disciplined Amazon advertising. Sellers should study her approach because it proves that rigorous market analysis can accelerate profitability even for newcomers without prior e‑commerce experience.

Key Points

• Career shift — After five years serving passengers, she left the cockpit in February 2022 to pursue a location‑independent business, aiming for higher earnings and more control over her schedule.
• First‑year revenue — In the initial 12 months of operating her Amazon seller account, she recorded gross sales exceeding $120,000, well above the typical first‑year earnings of most new sellers.
• Helium 10 reliance — The entire product‑selection and launch process was powered by Helium 10 tools such as Black Box, Xray, Cerebro, Scribbles, Profits, and Alerts, which she cites as the backbone of her success.
• Single‑product start — She entered the market with a premium silicone drawer divider priced at $34.99, a product that offered a 32 % net profit margin after accounting for manufacturing, Amazon fees, and advertising spend.
• Complementary expansion — Six months after the initial launch, she added a matching kitchen utensil holder, creating a bundled offering that increased average order value by roughly 15 %.
• Ad spend efficiency — By dedicating 15 % of monthly revenue to Sponsored Products, she maintained an average Advertising Cost of Sale (ACoS) of 12 %, delivering a steady flow of sales without eroding profit.
• Operational automation — Fulfillment was outsourced to Amazon FBA, and a virtual assistant handled inventory alerts and review monitoring, allowing her to keep a 40‑hour work week while the business scaled.
• Supplier relationship — All inventory was sourced from a U.S.–based manufacturer who offered a $6.50 per unit production cost, enabling quick restocks and reduced shipping times.