Overview

In early 2024 Helium 10 expanded its Cerebro suite to include a historical view of Search Frequency Rank (SFR) for any keyword. The tool pulls raw Brand Analytics data from Amazon, stitches it into a week‑by‑week timeline, and overlays Cerebro’s own search‑volume estimates. Sellers who monitor these trends can fine‑tune listings, reallocate ad spend, and avoid investing in keywords that are losing shopper interest.

Key Points

• Long‑term rank archive — Cerebro can retrieve weekly SFR values dating back to the first record available in Brand Analytics, which for most accounts means more than twelve months of data. A seller tracking “bamboo cutting board” can see its rank from January of the previous year through the present month.
• Volume cross‑check — By placing Cerebro’s estimated monthly searches next to the actual rank curve, users can quickly spot keywords that are over‑ or under‑estimated. For instance, a keyword projected at 8 K searches may consistently sit at rank 400, suggesting the estimate is inflated.
• Visual trend mapping — The interface renders a line chart where lower rank numbers (e.g., 1‑50) appear at the top, making spikes and dips instantly recognizable. A December surge from rank 150 to rank 30 for “holiday scented candle” is highlighted in bright green.
• Custom alert thresholds — Sellers can define a percentile or absolute rank that triggers an email or in‑app notification. If the rank for “eco‑friendly water bottle” climbs above 600, the system will alert the user to investigate.
• Exportable data for deeper analysis — The raw CSV file includes date, rank, and search‑volume columns, allowing analysts to merge the data with inventory levels, pricing history, or advertising spend in Excel or BI tools.
• No extra fee for Brand Analytics members — Access to the historical SFR view is bundled with existing Brand Analytics subscriptions, so eligible users do not incur additional charges.

How Search Frequency Rank History Works

1. Keyword selection in Cerebro — After entering a product’s ASIN, the user types the desired keyword into the “Keyword” field; for example, “organic cotton baby onesie.”