Sales and Traffic Business Report will contain traffic information from the Amazon Mobile app
On April 19 2022 Amazon enhanced the Sales and Traffic Business Report (report type 44900) to include a new column `sessions_mobile_app`. The SP‑API now returns daily, SKU‑level mobile‑app session counts alongside total sessions, with no extra fees.
Overview
On April 19 2022 Amazon added mobile‑app session data to the Sales and Traffic Business Report (report type 44900). The new column lets sellers see how many visits to their listings originate from the Amazon smartphone or tablet app, a channel that now accounts for a sizable share of overall purchases. Understanding this metric is essential for anyone looking to optimize listings, advertising bids, and inventory planning for mobile shoppers.
Key Points
- Report type 44900 enhancement — Effective April 19 2022 the report now returns a separate count for sessions that come from the Amazon mobile app, in addition to the existing desktop and other‑channel figures.
- Daily, SKU‑level granularity — Mobile‑app session numbers are broken out by calendar day, individual ASIN, and marketplace, matching the format of the rest of the report.
- No additional fees — The extra data is delivered through the same Selling Partner API (SP‑API) endpoints that sellers already use, without any new charge.
- Same generation cadence — The report continues to be produced on the previously selected schedule (hourly, daily, or custom), allowing immediate comparison with historic data once app sessions appear.
- Actionable visibility — By quantifying the share of app‑driven traffic, sellers can pinpoint listings that perform well on mobile and make targeted adjustments to images, copy, or pricing.
How the Updated Sales and Traffic Business Report Works
-
Submit a report request — The seller’s system issues a
GET /reports/2021-06-30/reportscall, specifying report type 44900 and the desired date range.- Example: A third‑party agency asks for a 30‑day daily report for the US marketplace and includes the
reportOptionsflag that tells Amazon to append mobile‑app metrics.
- Example: A third‑party agency asks for a 30‑day daily report for the US marketplace and includes the
-
Amazon compiles the data — Behind the scenes Amazon aggregates sales, order, and traffic signals from all sources, now pulling session counts from the mobile‑app analytics pipeline as well.
Analysis & Recommendations
Why This Matters
Sellers can now quantify the share of traffic coming from the Amazon mobile app, e.g., a product showing 420 app sessions out of 1,200 total on 2022‑04‑20 (35%). This enables targeted bid adjustments, inventory planning, and mobile‑optimized content to capture a growing shopper segment.
Key Takeaways
- Effective 2022‑04‑19 the report type 44900 includes a `sessions_mobile_app` column.
- Mobile‑app sessions are provided per calendar day, ASIN, and marketplace, matching existing granularity.
- The new metric is delivered through the same GET /reports/2021-06-30/reports endpoint with a `reportOptions` flag, at no additional cost.
Recommended Actions
- →Update your SP‑API request: call GET /reports/2021-06-30/reports with reportType=44900 and add `reportOptions=includeMobileApp` in the payload.
- →In Seller Central, navigate to Reports > Business Reports, request type 44900 for the desired date range, and verify the `sessions_mobile_app` colu...
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!