Overview

Amazon enforces specific requirements for sellers listing products in the Camera & Photo category, covering everything from international product labeling to bundle formatting and image standards. Understanding these rules is essential for any seller looking to list cameras, lenses, accessories, and related photography equipment on the marketplace without risking listing suppression or account issues.

Key Points / What Sellers Need to Know

• International products require specific labeling — Any Camera & Photo product not originally intended for U.S. sale must include a specific designation in its title, and sellers may not use the term "gray market" to describe these items.
• English language support is mandatory — International Camera & Photo products must support English as a language option and include step-by-step instructions for changing language settings.
• UPC codes are generally required — With limited exceptions, all major brand products in the Camera & Photo category must have a valid UPC. Sellers who cannot provide a UPC may need to request an exemption from Amazon.
• Some products require approval — Certain Camera & Photo products may require category or brand approval before listing. Sellers should check Amazon's restricted products list before attempting to list.
• Bundle listings have strict formatting rules — Camera & Photo bundles must follow Amazon's bundling policy with specific title conventions, image requirements, and product descriptions.
• Condition guidelines apply — All Camera & Photo products must comply with Amazon's general condition guidelines as well as category-specific standards.

International Camera & Photo Products

Sellers who offer Camera & Photo products that were not originally manufactured or intended for the U.S. market face additional compliance requirements. These products must be clearly identified with the phrase "(No U.S. Warranty)" added verbatim to the product title. Amazon assumes all Camera & Photo listings on Amazon.com are U.S.-intended unless stated otherwise, placing the burden of disclosure squarely on the seller. International products must also support English as a language option and come with clear instructions on how to switch the device language. Additionally, any applicable power plug must be U.S.-compatible, and the product must meet U.S. product safety standards. For condition purposes, an international Camera & Photo item may be listed as "New" only if it is no longer eligible for the full manufacturer's U.S. warranty and that fact is clearly detailed in the listing comments, while still meeting all other condition requirements for a new product.