Remote Fulfillment with FBA: How U.S. Sellers Can Reach Customers in Canada, Mexico, and Brazil
Amazon's Remote Fulfillment with FBA program lets U.S. sellers reach customers in Canada, Mexico, and Brazil using existing U.S. inventory. The guide covers eligibility, fees, pricing rules, and inventory management for cross-border FBA selling.
Overview
Remote Fulfillment with FBA is an Amazon program that enables U.S.-based sellers to expand their reach into Canada, Mexico, and Brazil without shipping inventory to those countries. The program uses your existing U.S. FBA inventory to fulfill orders placed on Amazon.ca, Amazon.com.mx, and Amazon.com.br, making international expansion significantly easier for sellers who already use Fulfillment by Amazon in the United States.
Key Points / What Sellers Need to Know
- Automatic Enrollment — Eligible products in the U.S. FBA catalog are automatically enrolled in the program, and listings are created on Amazon.ca, Amazon.com.mx, and Amazon.com.br without manual intervention.
- No Pre-Positioned Inventory Required — Sellers do not need to send inventory to fulfillment centers in Canada, Mexico, or Brazil. All orders are fulfilled from U.S. warehouses.
- Separate Fee Structure — Remote Fulfillment fees and surcharges apply to cross-border sales and differ from standard U.S. FBA fulfillment fees. Referral fees are based on the store where the customer makes the purchase.
- Customer Shipping — Customers in destination countries receive free shipping, but they are responsible for any applicable import duties and taxes on their orders.
- Returns Handled in the U.S. — Customer returns from international orders are shipped back to U.S. fulfillment centers and are subject to the standard FBA customer returns policy.
- Opt-Out Available — Sellers can opt out of the program at any time through the Remote Fulfillment with FBA settings page in Seller Central.
How the Program Works
When a seller enrolls in Remote Fulfillment with FBA, Amazon connects their account to the Build International Listings (BIL) tool. This tool automatically duplicates U.S. FBA listings and makes eligible ASINs available for sale on enrolled destination stores. Sellers do not need to manually create offers or set pricing for these international listings. The BIL tool automatically adjusts prices to account for differences in fulfillment fees, referral fees, surcharges, exchange rates, and currency conversion costs. Sellers can also modify the automatic pricing rules or manually adjust prices, though manual price changes will disconnect the automatic pricing rule for that offer.
Analysis & Recommendations
Why This Matters
Remote Fulfillment with FBA allows U.S. sellers to expand into three international markets without managing foreign inventory or logistics. Understanding the fee structure and eligibility rules is essential for sellers evaluating cross-border opportunities.
Key Takeaways
- U.S. FBA inventory is automatically used to fulfill orders in Canada, Mexico, and Brazil — no need to ship inventory abroad
- Remote Fulfillment fees differ from standard U.S. FBA fees and vary by destination country
- Eligible products are auto-enrolled and listings are created via the Build International Listings tool with automatic pricing
- Local inventory in destination countries takes priority — Remote Fulfillment activates only after local stock is depleted
Recommended Actions
- →Review the Remote Fulfillment with FBA fees page to evaluate margins before relying on the program for international sales
- →Audit your ASIN status report for eligibility issues, especially SKU mismatches between U.S. and destination stores
- →Consider using a single SKU across all enrolled countries to prevent conflicting offers and pricing discrepancies
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