Overview

Amazon is urging sellers to revamp their A+ Content ahead of the first-quarter traffic surge, pointing to measurable gains in conversion rates and customer engagement. With mobile shopping now dominating how buyers browse listings, updating visual assets, comparison charts, and video modules can give your catalog a competitive edge during one of the year's busiest selling windows.

What's Changing

• Seasonal content cleanup — Remove holiday-specific imagery and outdated promotions that undermine listing credibility in Q1
• Mobile-first image optimization — Replace dated product shots with evergreen lifestyle images designed for small-screen viewing
• Comparison chart updates — Refresh side-by-side modules with current specs, pricing, and new product variations
• Video module expansion — Add or update short product demos and how-to clips within A+ Content
• Brand Story refresh — Update carousel cards and messaging to reflect 2026 product lines and current brand positioning

Why Q1 Is the Right Time to Optimize

The start of a new year creates a natural reset point for product listings. First-quarter traffic brings a unique mix of shoppers — customers spending gift cards, making resolution-driven purchases, and researching products they discovered during the holidays. These buyers are actively comparing options, which means your A+ Content needs to clearly differentiate your product from the competition.

Listings that look polished and current signal to buyers that your brand is active and trustworthy. Meanwhile, leftover seasonal imagery from the holidays or stale brand messaging can quietly drag down conversion rates just as fresh traffic arrives. Amazon's own guidance suggests that early investments in A+ optimization tend to compound throughout the year, delivering sustained improvements rather than short-lived bumps.

Mobile-Optimized Images Are Non-Negotiable

With a growing majority of Amazon customers browsing and purchasing on mobile devices, image optimization for smaller screens has become essential. Evergreen lifestyle shots — images that remain relevant year-round — eliminate the need for constant seasonal swaps and work harder for your listing over time.