Overview

Amazon sellers who upload promotion feeds via Seller Central or the SP‑API may encounter error 30009. The message signals that the operation field in a feed record does not match any of Amazon’s accepted values, causing the entire feed to be rejected. Fixing the issue quickly is essential for keeping bulk promotion campaigns on schedule.

Key Points

• Error 30009 definition — The feed is rejected because the operation token supplied does not correspond to one of Amazon’s predefined actions.
• Only four operations are allowed — Valid tokens are Create, Update, PartialUpdate, and Delete; any deviation triggers the error.
• Typographical errors are the main culprit — Misspellings, incorrect capitalization, or stray spaces are enough to generate the validation failure.
• The problem appears at feed‑processing time — It shows up in the feed processing report rather than as an API request‑level response.
• Resolution is a simple edit and resubmit — Replacing the invalid token with a correct value and re‑uploading the feed clears the error.

How Promotion Feeds Work

1. Build the feed file — Sellers compile a tab‑delimited or XML file where each row represents a promotion and includes an operation column that tells Amazon what to do. Example: a row with “Create” tells the system to add a new “Buy One Get One” deal.
2. Submit the feed — The file is uploaded through the bulk‑upload interface in Seller Central or via the SP‑API’s submitFeed endpoint. Example: a seller uses the POST /feeds/2021-06-30/documents call to push a file containing 5,000 promotion records.
3. Amazon validates each record — During processing, Amazon checks that every operation token matches one of the four allowed values. Example: a record that reads “update” (lower‑case) fails the validation and generates error 30009 for that line.