Promotion Feed Error 30009: How to Fix Invalid Operation Values
Error 30009 is returned when a promotion feed’s operation token is not exactly "Create", "Update", "PartialUpdate" or "Delete". The issue appears during processing of feeds submitted via Seller Central or the SP‑API endpoint POST /feeds/2021-06-30/documents, even for files with 5,000 rows.
Overview
Amazon sellers who upload promotion feeds via Seller Central or the SP‑API may encounter error 30009. The message signals that the operation field in a feed record does not match any of Amazon’s accepted values, causing the entire feed to be rejected. Fixing the issue quickly is essential for keeping bulk promotion campaigns on schedule.
Key Points
- Error 30009 definition — The feed is rejected because the operation token supplied does not correspond to one of Amazon’s predefined actions.
- Only four operations are allowed — Valid tokens are Create, Update, PartialUpdate, and Delete; any deviation triggers the error.
- Typographical errors are the main culprit — Misspellings, incorrect capitalization, or stray spaces are enough to generate the validation failure.
- The problem appears at feed‑processing time — It shows up in the feed processing report rather than as an API request‑level response.
- Resolution is a simple edit and resubmit — Replacing the invalid token with a correct value and re‑uploading the feed clears the error.
How Promotion Feeds Work
- Build the feed file — Sellers compile a tab‑delimited or XML file where each row represents a promotion and includes an operation column that tells Amazon what to do. Example: a row with “Create” tells the system to add a new “Buy One Get One” deal.
- Submit the feed — The file is uploaded through the bulk‑upload interface in Seller Central or via the SP‑API’s
submitFeedendpoint. Example: a seller uses thePOST /feeds/2021-06-30/documentscall to push a file containing 5,000 promotion records. - Amazon validates each record — During processing, Amazon checks that every operation token matches one of the four allowed values. Example: a record that reads “update” (lower‑case) fails the validation and generates error 30009 for that line.
Analysis & Recommendations
Why This Matters
A typo such as "update" (lower‑case) or stray spaces causes the entire promotion feed to be rejected, delaying time‑sensitive deals like Prime Day. Prompt correction keeps promotional calendars intact and prevents lost sales during high‑traffic periods.
Key Takeaways
- Only four operation tokens are accepted: Create, Update, PartialUpdate, Delete.
- Error 30009 is generated during feed‑processing, not as an API request‑level response.
- A lowercase "update" or any extra space triggers the error for that record.
- Feeds submitted via POST /feeds/2021-06-30/documents can be blocked even with 5,000 promotion rows.
Recommended Actions
- →In Seller Central, open Bulk Upload > Promotions template and verify the operation column uses the exact tokens before uploading.
- →Before calling submitFeed via SP‑API, run a script that checks each operation value against the allowed set and corrects mismatches.
- →Create a CloudWatch alarm on feed processing reports to alert when "Error 30009" appears and trigger an email to the feed team.
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