Overview

Sellers looking to list products on Amazon.com.br must follow specific requirements around language, product attributes, and compliance. Brazil's marketplace enforces strict Portuguese-language rules, and sellers who fail to meet these standards risk having their listings removed or their accounts suspended. Understanding these requirements is essential for any seller expanding into the Brazilian market.

Key Points / What Sellers Need to Know

• Portuguese is mandatory — All product listings on Amazon.com.br must be written in Portuguese. Listings in other languages will be removed, and repeat violations can lead to temporary account suspensions.
• Standard listing rules apply — Product titles, descriptions, images, and other attributes must meet Amazon's general listing requirements. Non-compliant offers may be taken down without warning.
• Translation tools are available but not a safety net — Amazon provides a built-in translation tool through Build International Listings (BIL), but sellers remain fully responsible for the accuracy and legal compliance of all translated content.
• Multiple listing methods exist — Sellers can use BIL, API integration, bulk file uploads, or manual one-by-one listing to get products onto the Brazilian marketplace.
• Inventory synchronization requires careful SKU management — Using the same SKU across Amazon.com and Amazon.com.br will automatically sync inventory between the two stores, which may not be desirable for all sellers.

How the Build International Listings (BIL) Translation Tool Works

Amazon's BIL tool allows sellers to translate and synchronize their product catalog from Amazon.com to Amazon.com.br. To set it up, sellers navigate to Seller Central, access the "Sell Globally" section, and select "Build International Listings" to get started. During configuration, sellers choose Amazon.com as their source store and Amazon.com.br as their target, then select which types of offers to synchronize — including seller-fulfilled, new, or used products. Sellers can also choose specific SKUs rather than syncing their entire catalog. Pricing rules can be configured to either match the original price (converted to Brazilian Reais) or apply a fixed percentage markup. Once configured, listings are typically processed and available on the target marketplace within four hours.