Overview

Amazon has released the essential cut‑off dates for sellers who want to compete in Prime Day 2024. Inventory must be in Amazon’s fulfillment network by June 28, 2024, and all deal proposals have to be submitted no later than May 17, 2024. Meeting these milestones is critical for any third‑party seller hoping to capture the massive traffic surge that Prime Day delivers.

Key Points

• FBA Arrival Deadline – June 28, 2024 — Your stock must be checked‑in at an Amazon fulfillment center by this date, or it will be excluded from Prime Day listings.
• Deal Submission Deadline – May 17, 2024 — Every Lightning Deal or Best Deal you intend to run on Prime Day must be entered into the Deals dashboard before this cut‑off.
• Rating Requirements — Your seller account needs an overall rating of 4.0 stars or higher, and each product featured in a deal must hold at least 3.5 stars.
• Weekly Eligibility Refresh — The list of products that qualify for Prime Day deals updates every Monday in Seller Central, reflecting recent sales velocity and inventory health.
• Early Shipping Recommendation — Amazon advises dispatching inventory weeks ahead of June 28 to absorb weather disruptions, customs delays, and carrier bottlenecks.
• Restock‑Limit Flexibility — Even if one storage type shows “full,” capacity may still exist in other bins; the Restock Limits monitor updates in real time.

How Prime Day Preparation Works

1. Forecast Demand — Pull the “Recommended Replenishment Quantity” report for each SKU; for a best‑selling Bluetooth speaker that sold 1,200 units in the last 30 days, the tool might suggest shipping 2,000 units to cover the anticipated Prime Day surge.
2. Create Shipment Plan — Using the FBA “Create Shipment” workflow, schedule a carrier pickup that lands the goods at a fulfillment center by June 20, providing a ten‑day buffer before the hard deadline.
3. Validate Deal Eligibility — Open the Deals dashboard, filter for products with ≥ 3.5‑star ratings, and confirm that the weekly eligibility list includes your chosen items; a kitchen gadget with a 4.2‑star rating that appears on the May 3 list is ready for submission.