Performance Targets Every Amazon Services Provider Must Meet to Stay Active
Amazon requires Services providers to meet seven performance targets including a 4.7-star rating, and caps of 1% on claims, negative ratings, cancellations, reschedules, and no-shows, plus 10% on late arrivals. Falling short can reduce job assignments or suspend selling privileges.
Overview
Amazon holds its Services providers and technicians to strict performance standards designed to ensure a high-quality customer experience. Failing to meet these benchmarks can reduce the number of jobs assigned to your account, negatively affect your standing, or even lead to a suspension of your selling privileges. Understanding each metric and how it is calculated is essential for any service provider looking to grow on the platform.
Key Points / What Sellers Need to Know
- Seven core metrics govern your account — Amazon tracks customer ratings, guarantee claims, negative feedback, cancellations, reschedules, late arrivals, and no-shows, each with a specific threshold you must maintain.
- Ratings only count when customers leave them — If a customer does not rate an order, that order is excluded from your rating and negative-feedback calculations, meaning every review carries significant weight.
- Fault-based attribution applies to cancellations and reschedules — Only cancellations and reschedules attributed to the service provider count against you, regardless of who initiated the request.
- Falling below any single target can trigger consequences — Amazon may reduce your job volume, flag your account for review, or suspend your privileges if performance slips on even one metric.
- Performance data is available in Seller Central — You can monitor your customer feedback and claims through the Performance menu at any time.
Performance Metrics and Their Thresholds
Amazon evaluates service providers against seven specific metrics. The Customer Star Rating must remain at or above 4.7 stars, calculated as the average rating across all completed orders that received a review. The A-to-Z Guarantee Claim Rate must stay at or below one percent of completed or cancelled orders. The Negative Rating Rate, defined as the share of rated orders receiving a one- or two-star review, must also remain at one percent or less. Providers must keep their Cancellation Rate at one percent or below, covering orders cancelled by the provider, the customer, or Amazon for reasons attributed to the provider. Similarly, the — the share of orders rescheduled for provider-attributed reasons — must not exceed one percent. The tracks the percentage of orders where the provider arrived outside the designated arrival window, whether early or late, and must stay at or below ten percent. Finally, the measures orders marked as a no-show any time past midnight on the appointment date and must remain at one percent or less.
Analysis & Recommendations
Why This Matters
These performance targets directly control whether Amazon Services providers keep their accounts active and how many jobs they receive. Failing any single metric can reduce revenue or result in suspension, making ongoing monitoring essential.
Key Takeaways
- Maintain a 4.7+ star rating and keep claims, negative ratings, cancellations, reschedules, and no-shows each below 1%
- Only rated orders count toward your star rating and negative feedback metrics, so every review matters disproportionately
- Cancellations and reschedules are fault-based — only those attributed to the provider count against you
- Regularly monitor your Performance dashboard in Seller Central to catch issues early
Recommended Actions
- →Review your Seller Central Performance dashboard weekly to track all seven metrics against their thresholds
- →Focus on punctual arrivals since late-arrival tolerance is the most generous at 10%, but still commonly flagged
- →Communicate proactively with customers before appointments to reduce cancellations and reschedules attributed to you
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