Overview

In the second half of 2020 Helium 10 introduced its Academy, a structured learning platform that teaches sellers how to use every tool in the Helium 10 suite. The program was launched to accelerate onboarding as the company’s staff grew rapidly, and it now offers a certification that can be displayed on Amazon listings and storefronts. Sellers benefit from a faster learning curve, verified expertise, and marketing assets that can boost buyer confidence.

Key Points

• Launch period — The Academy became available in late 2020, aligning with a hiring surge that required a scalable training solution for new employees and users.
• Full‑stack curriculum — Courses span all major functionalities, from product discovery and keyword research to pay‑per‑click (PPC) management, ensuring users can operate the entire Helium 10 toolbox.
• Official certification badge — Passing the final exam awards a digital badge that sellers can place on product detail pages or brand storefronts, signaling proven competence to shoppers.
• Self‑directed pace — All modules are hosted online, so sellers can study whenever inventory cycles allow, whether that’s during a quiet weekday or a weekend lull.
• Quarterly curriculum refresh — The Academy’s content is updated every three months to incorporate new tool releases and Amazon policy revisions, keeping training current.
• Free entry point — Enrollment requires only a free Helium 10 account, removing cost barriers for sellers who want to test the training before committing to a paid subscription.

How the Academy Works

1. Enroll in a module — A seller signs up for a free Helium 10 account, clicks the “Academy” tab, and selects a course such as “Product Research.” For instance, a newcomer selling kitchen accessories clicks “Start” and instantly receives a video walkthrough of the Black Box product‑search tool.
2. Watch lessons and complete hands‑on tasks — Each module contains short video segments followed by practical exercises inside the Helium 10 dashboard. A user learning “Keyword Tracker” watches a five‑minute tutorial, then uploads ten seed keywords to monitor real‑time ranking changes for a new supplement listing.