Overview

Product videos have become a powerful tool for Amazon sellers looking to boost conversions and showcase their products beyond static images. However, managing videos on Amazon comes with specific rules, limitations, and processes that every seller should understand. This guide covers the most frequently asked questions about uploading, editing, and managing product videos on Seller Central.

Key Points / What Sellers Need to Know

• Videos take up to three days to appear — After uploading, expect a processing and review period before your video goes live on the product detail page.
• Image count affects video visibility — For certain categories, your listing must have fewer than six images for videos to display in the image block on the detail page.
• No external links allowed — Videos and their metadata cannot contain URLs, web links, or calls to action that direct customers away from the product detail page.
• Video files cannot be edited after upload — If you need to make changes to the actual video file, you must delete the original and re-upload a new version.
• Bulk uploads are not supported — Videos must be uploaded individually through Seller Central.
• Shared listings display videos across stores — If you have common listings in the US and Canada, videos will automatically appear in both marketplaces.

How Video Display Works

The product detail page image block can show a maximum of six images and videos combined. This means if your listing already has six images, your video will not appear in the image block. To ensure your video is visible, keep your image count below six. It is worth noting that this restriction specifically applies to softlines product listings displayed on desktop. When multiple videos are associated with a listing, Amazon prioritizes the most recently uploaded video for display. Sellers should plan their visual content strategy accordingly, balancing the number of images and videos to maximize the impact of each.

Uploading and Editing Videos

While Amazon does not allow direct edits to video files, sellers do have some flexibility after upload. You can update the video title, thumbnail image, and ASIN associations even after a video is live. To make these changes, navigate to the Upload and Manage Videos page in Seller Central, search for your video, and apply your edits. Keep in mind that any changes will trigger a reprocessing review. For thumbnails, Amazon automatically generates one during upload, but you can replace it with a custom image in JPEG or PNG format. If a video is rejected, you can find the rejection reason by locating the video on the management page and checking the status details at the top of the screen.