Overview

In March 2024, Helium 10 and Pacvue launched a joint solution that merges product‑research data with paid‑media management for Amazon sellers. The integration creates a single interface where organic performance metrics and advertising results coexist, allowing merchants to act on insights without toggling between separate tools. Sellers adopting this workflow can shave hours off routine tasks and accelerate revenue growth throughout the entire sales funnel.

Key Points

• Combined Interface — A unified screen now presents Helium 10’s keyword and inventory insights alongside Pacvue’s PPC statistics, enabling a side‑by‑side view of organic rankings and ad spend.
• Live Bid Automation — Pacvue’s AI bidding engine taps into Helium 10’s real‑time search‑volume figures to increase bids on high‑opportunity keywords, as demonstrated by a health‑supplement brand that lifted its ROAS by 18 % in just two weeks.
• Smart Budget Shifts — The system suggests reallocating funds from low‑performing Sponsored Brands to high‑conversion Sponsored Products using profitability forecasts from Helium 10; a toy retailer moved $12,000 and recorded a 22 % sales increase.
• Instant Opportunity Alerts — When Helium 10 detects a sudden rise in a competitor’s keyword rank, Pacvue automatically drafts a new ad group, giving sellers a chance to capture the traffic before it wanes.
• Enterprise Permissions — Role‑based access lets large brands provide read‑only views of Helium 10 data to marketing teams while granting ad managers full control of Pacvue campaigns, simplifying compliance across departments.

How the Integrated Solution Works

1. Account Linking & Data Transfer — After the two platforms are connected, Helium 10 pushes product‑level details such as search volume, keyword difficulty, and inventory health to Pacvue through a secure API; for instance, a fashion retailer’s “summer‑dress” SKU appears in Pacvue with its current organic rank and projected demand.
2. Automated Campaign Blueprint — Pacvue extracts the imported keywords and generates draft ad groups, pre‑setting bids based on Helium 10’s profitability models; a home‑goods seller receives a ready‑to‑launch Sponsored Products campaign targeting the top five high‑intent keywords identified by Helium 10’s Cerebro tool.