Overview

Helium 10 announced in early 2024 that its full suite of Amazon‑seller tools now ships with native interfaces and documentation in six additional languages. The expansion targets fast‑growing marketplaces in Latin America, Europe and China, giving non‑English sellers the ability to run research, listing optimization and advertising campaigns without translation hurdles.

Key Points

• Six new language options — The platform now supports Spanish, Portuguese, French, German, Italian and Chinese, covering the majority of non‑English Amazon marketplaces.
• Instant UI translation — Selecting a language from the top‑right menu instantly reloads every module—Cerebro, Magnet, Frankenstein, etc.—with menus, buttons and metric labels in the chosen tongue.
• Localized learning resources — Help articles, step‑by‑step guides and live webinars are published in each new language, eliminating the need for third‑party translation tools.
• Full‑character keyword handling — Filters and trend reports accept Latin‑script accents and Chinese characters, preventing data loss when analyzing regional search terms.
• Regional account sync — Sellers linked to Amazon.es, Amazon.com.mx, Amazon.de or Amazon.cn see sales dashboards, inventory alerts and advertising metrics displayed in the language of the connected marketplace.
• Automatic rollout of translations — Every feature release is simultaneously mirrored in all supported languages, ensuring global users receive identical functionality at the same time.

How Multilingual Support Works

1. Language selector activation — The user clicks the globe icon on the navigation bar, chooses “Español,” and the application performs a full page refresh; menus change from “Keyword Research” to “Búsqueda de palabras clave,” and tooltips appear in Spanish, allowing a Mexican seller to navigate without English knowledge.
2. Regional data alignment — After linking an Amazon.fr store, Helium 10 pulls French‑specific search volume, bestseller rank and competitor listings, then presents the results in French; for example, a Paris‑based vendor can instantly see the phrase “café biologique” ranked alongside local competitors.