Overview

Amazon has launched a dedicated Ireland (IE) marketplace on Seller Central, effective immediately. The new storefront enables sellers to list and ship products directly to Irish consumers while exposing Ireland‑specific data through the Selling Partner API (SP‑API). Sellers focused on the European Union can now reach over five million Irish shoppers without opening a separate seller account for each country.

Key Points

• Marketplace activation — The Ireland marketplace appears as a selectable region in Seller Central, allowing existing accounts to enroll with a single click.
• SP‑API availability — All SP‑API endpoints now accept “IE” as a marketplace identifier, making it possible to retrieve Irish orders, update inventory, and adjust pricing programmatically.
• ASIN page‑view metrics — Sellers can request Ireland‑only page‑view and conversion statistics, giving a clear picture of local demand for each product.
• Tax and VAT handling — The system automatically applies Ireland’s 23 % VAT to qualifying sales and forwards the tax information to the EU One‑Stop Shop (OSS) reporting framework.
• Fulfillment options — Sellers may fulfil Irish orders through Amazon‑managed FBA in the EU or ship directly using their own logistics, with shipping estimates displayed in euros for Irish buyers.
• Regulatory compliance — Listings must satisfy Irish labeling, safety, and import rules, which are now enforced by the marketplace’s compliance checks.

How the Ireland Marketplace Works

1. Enable the IE marketplace — In Seller Central, go to Settings → Account Info → Your Marketplace and toggle Ireland on; for example, a Portuguese ceramics maker can activate IE with one click and instantly expose its wares to Irish shoppers.
2. Create or map listings — Existing catalog entries can be matched to the Irish marketplace or new listings can be built with Ireland‑specific attributes such as English language and EUR currency; a UK apparel brand might add an Irish size chart to its shirt listings to ensure proper fit information appears.