Overview

Amazon is expanding its “Invoice by Amazon” program, allowing third‑party sellers to appear as a single invoicing source for business‑to‑business (B2B) purchases. The change went live in early 2024 and is aimed at removing the paperwork hurdle that often pushes corporate buyers toward Amazon‑fulfilled listings. Sellers who join can tap into the high‑value Amazon Business market without altering pricing, inventory, or fulfillment methods.

Key Points

• Single‑Supplier Invoice — When a qualified offer is bought by a business buyer, Amazon issues the invoice, so the buyer sees only one supplier name regardless of how many third‑party sellers fulfilled the order.
• VAT Calculation Service Required — Enrollment is only possible after activating Amazon’s VAT Calculation Service (VCS), which automatically generates VAT‑compliant invoices on the seller’s behalf.
• European Focus — The program is currently optimized for marketplaces where VAT invoicing is mandatory, such as Germany, France, Italy, and the UK; U.S. sellers may see limited benefit.
• No Fulfillment Changes — Sellers continue to ship orders through FBA or FBM as usual; the only shift is that Amazon, not the seller, appears on the buyer’s accounts‑payable paperwork.
• Potential Conversion Boost — Business buyers prioritize suppliers that simplify invoicing; early adopters report higher visibility in Amazon Business search results and smoother repeat ordering.

How Invoice by Amazon Works

1. Activate VAT Calculation Service — A seller logs into Seller Central, navigates to the Tax Settings page, and turns on VCS. For example, a UK‑based seller registers its VAT number, enabling Amazon to calculate a 20 % VAT charge automatically.
2. Enroll in Invoice by Amazon — After VCS is live, the seller selects the “Invoice by Amazon” option in the Business Settings menu and confirms which SKUs are eligible. A seller of office supplies might enroll 150 SKUs that meet the program’s price‑range criteria.
3. Amazon Issues the Invoice — When a corporate buyer adds an eligible SKU to a purchase order, Amazon generates a single invoice that lists “Amazon Services LLC” as the seller. The buyer receives one document covering all line items, even though the physical products are shipped from the third‑party’s warehouse.