Overview

Amazon Handmade sellers must follow strict photo rules to keep listings visible and attractive. Effective product photography not only satisfies Amazon’s compliance standards but also drives clicks and conversions for handcrafted items. Mastering these image guidelines is essential for artisans who want their creations to stand out in a crowded marketplace.

Key Points

• White background for the primary photo — The main image must sit on a pure white backdrop (RGB 255, 255, 255), ensuring it blends with Amazon’s search grid and detail pages.
• Only real product photos allowed — Illustrations, mock‑ups, or digital renderings are prohibited; the main picture must be a high‑resolution photograph of the actual item.
• Minimum 1,000 px on the longest side — Images that meet or exceed 1,000 pixels trigger Amazon’s zoom feature, which research shows can lift conversion rates.
• No watermarks or extraneous props — Text overlays, brand logos, or accessories not included in the sale cannot appear in any image.
• At least four images per listing — One compliant main photo plus three or more secondary shots that showcase lifestyle use, detail close‑ups, or scale.
• Accepted file formats — JPEG is preferred; TIFF and static GIFs are also accepted, while animated GIFs are rejected.
• Size limits — Images must be at least 500 px but no larger than 10,000 px on the longest side.

How Image Requirements Work

1. Create the main image — Photograph the product on a seamless white surface, fill roughly 85 % of the frame, and save as a JPEG with a resolution of at least 1,000 px on the longest edge. For example, a hand‑carved wooden bowl photographed from directly above should occupy most of the image area without any background clutter.
2. Produce secondary images — Capture additional shots that illustrate the item in use, highlight craftsmanship, or provide a sense of scale. A lifestyle picture might show a knitted scarf draped over a coffee mug, while a detail shot could zoom in on the stitching pattern. Each secondary image should also meet the 1,000 px minimum and avoid watermarks.