Overview

Amazon provides specific guidelines for crafting product descriptions that convert browsers into buyers. Understanding these rules is essential for every seller, as a well-written description can significantly influence purchasing decisions while keeping your listing compliant with Amazon's policies.

Key Points / What Sellers Need to Know

• 2,000 character limit — Product descriptions are capped at 2,000 characters, so every word needs to earn its place. Sellers must be strategic about what information to include within this constraint.
• Sensory and experiential language encouraged — Amazon recommends writing descriptions that help customers imagine owning or using the product, going beyond basic specifications to paint a picture of the experience.
• Strict content restrictions apply — Sellers cannot include company-specific information, competitor names, promotional language, or anything unrelated to the product itself.
• Grammar and formatting matter — Amazon expects complete sentences, correct grammar, and no unnecessary abbreviations in product descriptions.
• Complement your bullet points — Descriptions should expand on the key features already listed in your bullet points rather than simply repeating them.

How Product Descriptions Work

Product descriptions appear on your Amazon detail page and serve as your opportunity to tell potential customers exactly what they are buying. Unlike bullet points, which highlight features in a scannable format, the description section allows you to craft a more narrative explanation of your product. Amazon encourages sellers to think from the customer's perspective and address what buyers would want to feel, touch, and understand before making a purchase. A strong description bridges the gap between online shopping and the in-store experience by helping customers visualize the product in their hands or in their home.

What to Include

Amazon recommends that sellers cover several essential areas in their product descriptions. Start with the major product features and key specifications such as dimensions, materials, and intended use. Include practical details like care instructions and warranty information, as these answer common pre-purchase questions and can reduce returns. Size, style, and use-case information should be clearly stated so customers can quickly determine whether the product meets their needs. Keep the description concise but ensure all critical information is present — a description that leaves out important details may lead to customer confusion or dissatisfaction.