Overview

Amazon has added a language‑selection option to its inventory file templates, letting sellers upload product data in a language other than English on the U.S. marketplace. The change takes effect immediately and is aimed at sellers who prefer to work in their native language or who serve multilingual customer bases. Understanding the new workflow helps sellers avoid listing errors and make the most of automatic translation.

Key Points

• Default language is English — The U.S. marketplace still opens templates in English, but a language dropdown now lets you switch to Spanish, French, German, Italian, or Japanese before downloading.
• One language per SKU — Each stock‑keeping unit must be submitted entirely in a single language; you cannot mix English and Spanish fields within the same SKU row.
• Uniform language across a file — The language you pick applies to every product in that particular template, so a file that starts in French must keep all rows in French.
• Automatic machine translation — When you upload non‑English content, Amazon’s system creates an English version for the detail page, allowing English‑speaking shoppers to see the listing.
• Brand name stays unchanged — Amazon advises you to enter the brand exactly as you want it displayed, regardless of the template language; a brand like “EcoPure” should remain “EcoPure” even in a Spanish file.
• Translation quality varies — Technical specifications or marketing copy may lose nuance after machine translation, so sellers should review the English output before finalizing.

How the Language Selection Works

1. Choose template language — In Seller Central’s inventory file download page, click the language selector and pick, for example, “Spanish (es)”. The column headings (e.g., “Título del producto”) will appear in Spanish throughout the file.
2. Select product categories — After setting the language, continue with the usual category selection (e.g., “Home & Kitchen → Kitchen & Dining”). The category tree remains unchanged, but attribute definitions follow the chosen language.