How to Use Your Brazilian Trademark for Amazon Brand Registry Enrollment
Amazon Brand Registry now requires Brazilian sellers to enter the exact INPI process number (e.g., 2023/0012345‑0) and trademark name as shown in the INPI portal. Selecting “Brazil – Instituto Nacional da Propriedade Industrial – INPIBR” and using a status of “Registered” or “Pending” prevents name‑mismatch rejections and speeds activation of brand tools.
Overview
Amazon sellers who want to add a Brazilian‑registered trademark to Brand Registry must pull precise data from Brazil’s trademark authority, the Instituto Nacional da Propriedade Industrial (INPI). The required fields differ from those shown by other offices, so Amazon supplies a country‑specific checklist. Getting the information right prevents application rejections and speeds up access to brand‑protective tools.
Key Points
- Trademark office selection — In the Brand Registry form, choose “Brazil – Instituto Nacional da Propriedade Industrial – INPIBR” to indicate the source of your mark.
- Exact name matching — The trademark name you type must mirror the spelling, punctuation and spacing displayed in the INPI database; even a stray accent will cause a mismatch error.
- Process number required — Amazon asks for the INPI “Nº do Processo” (process number), not the international WIPO filing number, when the mark originated in Brazil.
- Eligible status only — Only marks listed as “Registered” or “Pending” on INPI are accepted; other statuses such as “Cancelled” or “Expired” are automatically rejected.
- Supported mark types for first enrollment — Word marks (Nominativa) and mixed‑image marks (Mista) can be used for the initial Brand Registry entry; additional types can be added later.
How to Retrieve Your Brazilian Trademark Details
- Log into the INPI portal — Open the INPI website (https://www.gov.br/inpi) and sign in with your CPF/CNPJ credentials; for example, a seller who filed a trademark for “SABOR DO BRASIL” would use the same login used during the original filing.
- Search by trademark number – Enter the numeric identifier (e.g., 123456789) in the “Consulta de Marca” field and click the search icon; the results page will list the mark along with a clickable process number.
- Open the process record – Click the hyperlink under the “Nº do Processo” column; the detailed view shows the trademark name, current “Situação” (status), and “Apresentação” (type). For instance, the record for “SABOR DO BRASIL” might display the name exactly as “SABOR DO BRASIL”, status “Registro de marca em vigor”, and type “Nominativa”.
Analysis & Recommendations
Why This Matters
Accurate INPI data lets sellers instantly unlock Brand Registry benefits like counterfeit protection, A+ Content, and a dedicated storefront. Mis‑entered WIPO numbers or misspelled names cause application rejections, delaying these features.
Key Takeaways
- The Brand Registry form must list the office as “Brazil – Instituto Nacional da Propriedade Industrial – INPIBR”.
- Only marks with INPI status “Registered” or “Pending” are accepted; “Cancelled” or “Expired” are rejected.
- Amazon requires the INPI “Nº do Processo” (e.g., 2023/0012345‑0), not the WIPO filing number.
- Word (Nominativa) and mixed‑image (Mista) marks can be used for the initial enrollment.
Recommended Actions
- →Log into the INPI portal (https://www.gov.br/inpi), search your trademark number, and copy the exact name and “Nº do Processo”.
- →In Seller Central > Brand Registry, select the INPIBR office and paste the copied name and process number exactly as shown.
- →Verify the “Situação” field shows “Registro de marca em vigor” or a pending stage before submitting.
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