How to Use Mexico's IMPI Trademark Office for Amazon Brand Registry Enrollment
Guide for Amazon sellers on how to find and use trademark information from Mexico's IMPI office to complete the Brand Registry enrollment application, covering search steps, status requirements, and trademark type identification.
Overview
Amazon sellers looking to enroll in Brand Registry using a Mexican trademark need to locate specific details from Mexico's intellectual property office, known as IMPI (Instituto Mexicano de la Propiedad Industrial). Since each country's trademark office presents information differently, understanding how to navigate IMPI's system and correctly transfer trademark details into Amazon's Brand Registry application is essential for a smooth enrollment process.
Key Points / What Sellers Need to Know
- IMPI is the required trademark office – Sellers with Mexican trademarks must source their trademark details directly from IMPI's database to complete the Brand Registry application.
- Exact trademark name matching is critical – The brand name entered on the Brand Registry application must match the exact spelling and format shown on the IMPI trademark record.
- Only registered or pending trademarks qualify – Amazon accepts Mexican trademarks that are either fully registered or pending registration; other statuses are not eligible.
- WIPO trademarks require the IMPI number – If your trademark was issued through the World Intellectual Property Organization with designation in Mexico, you must use the registration number shown on IMPI rather than your WIPO number.
- Trademark type matters for enrollment – Sellers need to correctly identify whether their mark is a word mark (text-based) or design mark (image-based), as both are eligible for initial enrollment but are classified differently.
How to Search for Your Trademark on IMPI
To begin the process, sellers should visit the IMPI website and use the trademark search tool. Enter your trademark number into the search field and submit the query. Once results appear, click on your trademark in the search results table to view the full record. Pay close attention to the trademark name field, as this is the exact text you will need to enter into Amazon's Brand Registry application. Any deviation in spelling, capitalization, or formatting between what appears on IMPI and what you enter on Amazon's application could result in a rejected enrollment.
Understanding Registration Status and Eligibility
Analysis & Recommendations
Why This Matters
Sellers expanding into the Mexican marketplace need Brand Registry for brand protection and enhanced selling tools. Correctly sourcing trademark details from IMPI prevents enrollment delays and application rejections.
Key Takeaways
- Mexican trademarks must be sourced from IMPI and entered exactly as they appear on the official record
- Only registered or pending trademarks are eligible for Amazon Brand Registry enrollment
- WIPO trademarks designated for Mexico require the IMPI number, not the WIPO number
- Both word marks and design marks qualify for initial Brand Registry enrollment
Recommended Actions
- →Search your trademark on IMPI's database and verify the exact name, registration number, and status before starting your Brand Registry application
- →Select 'Mexico – IMPI' as the trademark office and ensure you enter the IMPI registration or file number, not a WIPO number
- →Confirm whether your trademark is a word mark or design mark by checking for Vienna classification codes in the IMPI record
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!