Overview

Helium 10’s Cerebro tool enables Amazon sellers to run reverse‑ASIN queries that reveal the exact keywords driving traffic to rival listings. By exposing search volume, paid‑search cost‑per‑click (CPC) and organic difficulty scores, Cerebro helps sellers spot gaps in their own copy, fine‑tune ad spend, and capture more sales in competitive niches.

Key Points

• Reverse‑ASIN extraction — The platform can pull up to 500 organic keywords that a competitor’s ASIN is currently ranking for, delivering a ready‑made pool of high‑performing terms.
• Search‑volume data — Every keyword is accompanied by an estimated monthly search count, allowing sellers to focus on phrases shoppers actually use.
• CPC & difficulty metrics — Cerebro shows the average Amazon Sponsored Products CPC and a 0‑100 “keyword difficulty” rating, so sellers can weigh paid versus organic effort.
• Advanced filtering — Users can narrow results by exact, phrase or broad match and set minimum thresholds for volume, maximum CPC, or difficulty to isolate the most valuable keywords.
• Listing‑gap detection — By contrasting competitor keyword lists with their own title, bullet points and backend terms, sellers can instantly see high‑volume terms they are missing.
• Historical monitoring — Saved reports let sellers track rank fluctuations over weeks or months, revealing the impact of optimization work and emerging trends.

How Cerebro Works

1. Gather competitor ASINs — Choose three to five best‑selling products that directly compete with yours.

   • Example: A seller of silicone kitchen spatulas might select ASIN B07J5K9L8, B08C9M2Q5 and B07V9R6X1 as reference points.

2. Run a reverse‑ASIN query — Paste each ASIN into Cerebro’s search box and launch the analysis.

   • Example: Inputting B07J5K9L8 returns 462 organic keywords, ranging from “heat‑resistant spatula” (≈12 k monthly searches) to “silicone cooking utensil” (≈4.8 k searches).