Overview

Amazon has refreshed the layout of its Fulfillment by Amazon (FBA) business reports inside Seller Central, giving sellers a clearer path to the data that drives inventory and cost decisions. The redesign launched in early 2024 and affects every seller who relies on Amazon’s fulfillment network, making it essential to understand the new navigation to stay on top of performance metrics.

Key Points

• Unified dashboard — All FBA‑related metrics now live on a single page, letting you compare inventory health, inbound shipments, and fee trends side‑by‑side.
• Three navigation blocks — The homepage is split into “What’s New,” “Recently Viewed,” and “Most Popular Reports,” each designed to surface the most relevant information quickly.
• 60‑day announcement window — Updates posted in the “What’s New” area remain visible for at least two months, giving you ample time to adjust to report changes.
• Reverse‑chronological history — “Recently Viewed” lists the last ten reports you opened, with the newest entry at the top, and each opens in a new browser tab for easy multitasking.
• Community‑driven popularity — The “Most Popular Reports” panel ranks the five reports with the highest combined views and downloads over the past 30 days, helping newcomers discover the tools seasoned sellers rely on.
• Instant access to PDFs — Clicking any report name instantly offers a downloadable PDF version, so you can archive data or share it with your supply‑chain team without extra steps.

How the Redesigned Fulfillment Reports Page Works

1. Landing on the hub — When you select “Fulfillment Reports” from the Reports menu, you land on a page divided into three blocks; for example, a new seller sees the “Most Popular Reports” list featuring the “Inventory Age” and “Storage Fee” reports.
2. Scanning “What’s New” — The top block displays recent announcements; a typical entry might read “July 2024 – Updated fee calculation methodology for long‑term storage,” staying visible until September 2024.