Overview

Amazon Custom allows sellers to offer personalized products where buyers can choose options like text, images, colors, and materials. Display logic is a feature within Amazon Custom that controls when certain customization options appear to the customer, based on their prior selections. Understanding how to set up display logic properly can streamline the buyer experience and reduce confusion on listings with multiple dependent customization choices.

Key Points / What Sellers Need to Know

• Display logic links customization options together - It creates a dependency between options so that a subsequent choice only appears after the customer makes a specific prior selection. This keeps the customization flow clean and intuitive.
• Two core concepts: Conditions and Results - A "condition" is the prerequisite option the customer must select first, while the "result" is the dependent option that appears or hides based on that selection.
• Order of options matters - The dependent customization must appear after the option it relies on in your listing setup. If the order is wrong, Amazon will flag an error and the logic will not function.
• Up to 15 customization options supported - Sellers can add display logic to any option that follows another customization option, giving significant flexibility for complex product configurations.
• The first option cannot use display logic - Since display logic requires a preceding option as a condition, the very first customization option in your sequence will never have this feature available.

How Display Logic Works

Consider a customizable T-shirt listing as an example. A seller might want to show an image upload option only when the customer first selects "Print" as their customization type. In this scenario, "Print" serves as the condition, and the image upload field is the result that appears when that condition is met. Similarly, if a customer selects a specific material, a corresponding color picker could appear as a subsequent option. This conditional flow prevents buyers from seeing irrelevant choices and guides them through the customization process step by step. The feature is especially useful for products that come in multiple materials, shapes, sizes, or color combinations where not every option applies to every configuration.