Overview

Amazon provides built-in messaging templates within Seller Central that help sellers respond to buyer inquiries more efficiently. These templates can save significant time for sellers who frequently handle similar customer questions, and Amazon's managed templates even support automatic translation into the buyer's preferred language. Understanding how to use both Amazon-provided and custom templates can streamline your communication workflow and improve response times.

Key Points / What Sellers Need to Know

• Amazon-managed templates are pre-built — Amazon offers ready-made response templates that automatically appear as options when they match the type of buyer message you've received, saving you the effort of drafting common replies from scratch.
• Automatic translation is included — Amazon's managed templates can be automatically translated into the buyer's language, which is especially valuable for sellers operating in international marketplaces.
• Custom templates are fully supported — Beyond Amazon's templates, sellers can create their own reusable message templates for replies they send frequently, tailored to their specific business needs.
• Templates are accessible through Messaging Preferences — The template management system is part of your account's messaging preferences, accessible from the top-right corner of your Seller Central home page.
• Tagging helps with organization — You can assign tags to your custom templates to categorize them, making it faster to locate the right template when you need it.

How Amazon-Managed Templates Work

When a buyer sends you a message, Amazon's system analyzes the content and determines whether any of its pre-built templates would be an appropriate response. If a match is found, you'll see the option to use that template when you open the message to draft a reply. Clicking the template button displays a preview of the message so you can review it before sending. You're never locked into using an Amazon-managed template — you can always choose to write your own response or use one of your custom templates instead. The automation built into each managed template is clearly identified, so you know exactly what the system is handling on your behalf.