Overview

Amazon Business gives sellers on the Professional plan two dedicated pricing tools—Business Prices and Quantity Discounts. These mechanisms let you show lower prices only to verified business buyers, encouraging larger purchases and fostering repeat commercial relationships. Activating them can also unlock fee reductions that improve margins on high‑volume orders.

Key Points

• Professional plan only — Only sellers subscribed to Amazon’s Professional selling plan can create Business Prices or Quantity Discounts; Individual‑plan accounts do not have access.
• Business Price definition — A single, reduced price that appears exclusively to Amazon Business customers, regardless of the quantity they order, effectively acting as a B2B‑specific list price.
• Quantity Discount tiers — Sellers can set multiple volume‑based price breaks (e.g., 5 % off 10 + units, 10 % off 50 + units, 15 % off 100 + units), giving full control over each tier’s threshold and discount depth.
• Potential fee savings — Using these tools may qualify you for bulk‑order referral‑fee reductions and, for FBA sellers, multi‑unit fulfillment‑fee discounts on qualifying business shipments.
• Competitive edge — Offering dedicated B2B pricing helps your listings stand out in the Amazon Business marketplace, which hosts millions of corporate, institutional, and government purchasers.
• Visibility limited to business buyers — Regular consumers continue to see your standard retail price, so the discounted Business Price does not affect your consumer‑facing price competitiveness.

How Business Prices and Quantity Discounts Work

1. Create a Business Price — In the pricing tab of a product detail page, you enter a lower price that is saved as the “Business Price.” When a verified Amazon Business buyer opens the listing, the system automatically swaps the consumer price for this B2B price, while shoppers without a business account still see the original price.
2. Add Quantity Discount tiers — After setting a Business Price, you open the quantity‑discount editor and define one or more tiers. For example, you might set a 5 % discount for orders of ten units or more, a 10 % discount for fifty units, and a 15 % discount for one hundred units. Each tier is independent and can be adjusted at any time.