How to Use Amazon Seller Central Order Reports to Track and Analyze Your Sales
A guide to Amazon Seller Central's order report types, including FBM, All Orders, and Archived reports, and how sellers can use them to track sales and manage fulfillment.
Overview
Amazon Seller Central provides several order report types that allow sellers to download, review, and analyze their order data. Understanding how to generate and read these reports is essential for managing fulfillment workflows, tracking sales performance, and maintaining accurate financial records across both FBA and seller-fulfilled channels.
Key Points / What Sellers Need to Know
- Multiple report types are available - Seller Central offers distinct order reports tailored to different needs, including FBM-specific reports, combined FBA and FBM reports, and archived order data going back more than two years.
- FBM Order Reports have a cooldown period - You can only request a new FBM Unshipped Orders report once every four hours, so plan your fulfillment workflow accordingly.
- Reports can span up to two years of data - The All Orders report includes order history for the past two years regardless of order status, while older data requires the Archived Orders report.
- Orders may span multiple rows - A single order can appear across several rows in your report when it includes multiple promotions, line items, or other details that don't fit in a single row.
- Tax data is included when applicable - If you use Amazon's optional tax calculation services, item tax, gift wrap tax, and shipping tax amounts will appear in your order reports.
Available Report Types
Seller Central organizes order reports into four main categories accessible through the Reports section. The FBM Orders report captures all seller-fulfilled orders over a selected date range, including orders you've canceled or confirmed as shipped. The FBM Unshipped Orders report is more targeted, showing only the seller-fulfilled orders that remain unshipped and still need attention. This report is particularly useful for daily fulfillment operations, though its four-hour cooldown between requests means you should time your downloads strategically.
The All Orders report is the most comprehensive option, combining both FBA and seller-fulfilled order data with detailed information including order status, sales channel, fulfillment channel, and individual item details. This report covers the full two-year window of active order data. For data beyond two years, the Archived Orders report provides access to historical records, with Amazon actively archiving older orders on a monthly basis.
Analysis & Recommendations
Why This Matters
Order reports are essential for tracking sales, managing fulfillment workflows, and reconciling finances. Understanding the different report types helps sellers access the right data efficiently and avoid common pitfalls like duplicate counting.
Key Takeaways
- Four distinct order report types serve different needs: FBM Orders, FBM Unshipped, All Orders, and Archived Orders
- The All Orders report combines FBA and seller-fulfilled data for up to two years of history
- FBM Unshipped Orders reports can only be requested once every four hours
- Individual orders may span multiple rows when they include multiple promotions or line items
Recommended Actions
- →Set up a regular schedule for downloading All Orders reports to maintain accurate financial records across both FBA and FBM channels
- →Use the FBM Unshipped Orders report as part of your daily fulfillment routine, but plan around the four-hour cooldown between requests
- →When analyzing report data in spreadsheets, account for multi-row orders to avoid double-counting sales figures
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