Overview

Amazon's Sell Globally experience is a centralized dashboard within Seller Central designed to help sellers expand from their primary marketplace into new international stores. The tool consolidates opportunity analysis, cost estimation, regulatory guidance, and launch management into a single interface — making international expansion more accessible for sellers of all sizes.

Key Points / What Sellers Need to Know

• Centralized expansion hub — Sell Globally brings together opportunity analysis, cost breakdowns, service provider connections, and shipping logistics into one dashboard, replacing the older experience that was deprecated in 2025.
• Data-driven marketplace selection — The tool lets you compare sales potential, estimated first-year costs, recommended ASINs, and regional incentives across Amazon's 20+ global stores.
• Four-step launch framework — Expanding into a new marketplace follows a structured process: account setup, product preparation, inventory logistics, and growth optimization.
• VAT compliance deadline — Sellers must complete VAT registration within 60 days of their first shipment to a new marketplace, with requirements varying by country and product category.
• Bi-weekly data updates — Opportunity insights refresh every two weeks, giving sellers current category trends and demand projections for target stores.

How the Dashboard Is Organized

The Sell Globally homepage is divided into three main sections. The first, "New Stores to Launch," lets sellers compare opportunities across different regions with summary views of potential sales, available Amazon incentives, and estimated year-one investment costs. Sellers can drill into country-level details to see metrics broken down by estimated sales, year-one costs, and recommended ASINs. The second section, "Selling in Stores," provides a performance summary for marketplaces where a seller is already active, with the ability to link accounts for personalized recommendations and market-potential comparisons. The third section, "All Stores," gives access to Amazon's full roster of global marketplaces where sellers can register new accounts or link existing ones. A resources sidebar also provides FAQs and key reference materials from sellers who have already expanded internationally.