Overview

Amazon provides sellers with a built-in tool to request product reviews and seller feedback directly through Seller Central. Known as the "Request a Review" button, this feature offers a standardized, compliant way to solicit customer feedback without risking policy violations. Understanding how and when to use this tool is essential for sellers looking to build their review profiles while staying within Amazon's guidelines.

Key Points / What Sellers Need to Know

• Amazon already requests reviews automatically — Amazon's systems send review requests to customers on your behalf at no additional cost, meaning manual requests are supplementary rather than required.
• Use the built-in feature, not direct emails — Amazon recommends using the "Request a Review" button on the Order Details page rather than contacting customers through email or Buyer-Seller Messaging to ask for reviews.
• One request per order — Sellers can use this feature only once per order, and the request must be sent between 5 and 30 days after the confirmed delivery date.
• Dual request in one email — Each request simultaneously asks the customer for both a product review and seller feedback, combining two asks into a single communication.
• Standardized and translated automatically — The review request uses Amazon's pre-written language and is automatically translated into the customer's preferred language, ensuring consistency and broad reach.
• Subject to customer opt-out preferences — Because Amazon already sends review requests on sellers' behalf, any additional requests are classified as unsolicited messages and will respect the customer's communication opt-out settings.

How the Request a Review Feature Works

The "Request a Review" button is located on the Order Details page within Seller Central. When a seller clicks it, Amazon sends a standardized email to the customer asking for both a product review and seller feedback. The email uses Amazon's own templated language, so sellers cannot customize the message content. This design ensures compliance with Amazon's communication policies and prevents sellers from including promotional material, incentives, or manipulative language in review requests. The feature is available for each order during a specific window — no earlier than 5 days and no later than 30 days after the delivery date — ensuring that customers receive the request while their purchase experience is still fresh.