Overview

Amazon's Market Basket Analysis dashboard is a Brand Analytics tool available within Seller Central that reveals which products customers most frequently purchase alongside your brand's items. By surfacing these co-purchase patterns, the dashboard helps brand-registered sellers identify high-potential bundling opportunities and develop more effective cross-marketing strategies.

Key Points / What Sellers Need to Know

• Brand Registry required — The Market Basket Analysis dashboard is only available to sellers who have been assigned a Brand Representative role in Brand Registry. You must work directly for the brand and be responsible for selling it on Amazon to qualify.
• Top three co-purchased products — The report highlights the three products most frequently bought at the same time as each of your brand's ASINs, along with purchase frequency data for the selected reporting period.
• Search up to 100 ASINs — Sellers can use the ASIN search box at the top of the dashboard to look up specific products, entering up to 100 ASINs at once separated by spaces or commas.
• Three years of historical data — The dashboard retains up to three years of co-purchase data, giving sellers the ability to analyze long-term purchasing trends and seasonal patterns.
• Brand filtering options — A dropdown menu lets sellers filter results to show all brand combinations, only their own brand's products, or only competing brands in the top three co-purchased items.

How the Dashboard Works

The Market Basket Analysis dashboard aggregates anonymous customer purchasing data to show which products shoppers tend to buy together in the same transaction. For each of your brand's registered ASINs, Amazon identifies the three most commonly co-purchased products and displays how often each pairing occurred during the time frame you select. Products associated with your brand through Brand Registry appear automatically in the report, while products from other brands only appear if they rank among the top three co-purchased items for one of your ASINs. A metric value displayed as a dash ("-") indicates that data is unavailable for that particular product and time period combination, typically because purchase data has not yet been captured.