How to Use Amazon's International Expansion Tools: EOI and Build International Listings
Amazon provides two tools for international expansion: the Expand Offers Internationally (EOI) tool for one-time feed file generation and Build International Listings (BIL) for ongoing multi-marketplace synchronization. Understanding both is key for sellers looking to grow globally.
Overview
Amazon offers two primary tools to help sellers expand their product catalog across multiple international marketplaces: the Expand Offers Internationally (EOI) tool and the Build International Listings (BIL) tool. Both are designed to streamline the process of listing your existing products on Amazon marketplaces in other countries, but they differ in scope and functionality. Understanding these tools is essential for any seller looking to grow beyond their home marketplace.
Key Points / What Sellers Need to Know
- Two tools, different approaches — EOI generates a one-time feed file populated with eligible products from your source marketplace, while BIL provides ongoing synchronization of offers across multiple marketplaces.
- BIL is the more comprehensive option — Unlike EOI, Build International Listings includes all common offers between marketplaces and provides actionable reasons and next steps for offers that don't meet criteria.
- Currency conversion is handled automatically — When setting prices for a target marketplace, Amazon converts currencies for you, and you can adjust pricing by a fixed percentage or absolute value.
- Feed file editing is required — After generating the EOI feed file, sellers must review and edit it before uploading, removing any products they cannot legally or logistically sell in the target country.
- Registration is required for each marketplace — Before using either tool, you must register for a seller account in each Amazon marketplace where you intend to sell.
How the EOI Tool Works
The Expand Offers Internationally tool creates a downloadable feed file containing your eligible products from a source marketplace, formatted for a target marketplace. To use it, you select your source marketplace (where you currently sell) and your target marketplace (where you want to expand). You can optionally pre-populate pricing by selecting a pricing option that converts your source prices into the target marketplace's currency, with the ability to adjust by a percentage or fixed amount. Once configured, you generate the file, download the tab-delimited feed, and open it in a spreadsheet application or text editor for review.
Analysis & Recommendations
Why This Matters
International expansion is a major growth lever for Amazon sellers. These tools simplify the process of listing products across multiple global marketplaces, making it easier to reach new customers and diversify revenue streams.
Key Takeaways
- Amazon offers two international tools: EOI for one-time feed exports and BIL for ongoing listing synchronization across marketplaces
- BIL is the more comprehensive option, including all offers and providing actionable next steps for ineligible products
- Feed files require careful review — sellers must remove restricted products and verify pricing before uploading
- FBA sellers should keep the fulfillment-center-id set to DEFAULT to maintain cross-marketplace availability
Recommended Actions
- →Review your product catalog for international eligibility before using either tool, paying attention to local compliance and safety requirements
- →Use Build International Listings instead of EOI if you plan to maintain offers across multiple marketplaces long-term
- →Always verify pricing in your feed file before uploading, ensuring amounts are greater than zero with no formatting characters
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