Overview

Amazon provides sellers with a dedicated Feedback Manager tool within Seller Central that consolidates all buyer feedback into a single dashboard. This tool helps sellers track their performance ratings over time and take action on negative reviews. Understanding how to use this tool effectively is essential for maintaining a healthy seller account and building buyer trust.

Key Points / What Sellers Need to Know

• Centralized feedback dashboard - The Feedback Manager gives you a single location to view all buyer feedback, ratings, and performance trends rather than hunting through multiple reports.
• Short-term and long-term metrics - The tool breaks down your feedback ratings across 30-day, 90-day, 365-day, and lifetime windows so you can spot trends and measure the impact of changes you make.
• Guided actions for negative feedback - When you receive negative ratings, the tool provides structured options for responding, including requesting removal or posting public replies.
• Downloadable reports - You can export reports of all neutral and negative feedback for offline analysis, helping you identify recurring issues at scale.

How the Feedback Manager Works

The Feedback Manager is organized around two main data tables that give you different perspectives on your seller feedback. The first is a ratings summary table that aggregates your positive, negative, and neutral feedback percentages across four time periods: the past 30 days, 90 days, 365 days, and your entire selling lifetime. This gives you a quick snapshot of how buyers perceive your performance and whether your ratings are trending up or down. The second table is a detailed feedback log ordered by the date each review was received, along with the rating given, the associated order ID, and additional context about the transaction.

Actions You Can Take on Feedback

When reviewing individual feedback entries, sellers have several options available directly within the tool. If you believe a negative rating was left in error or violates Amazon's feedback guidelines, you can request removal through the official process within the Feedback Manager. It is important to note that removal requests should only be submitted through this tool rather than through other support channels. Sellers also have the option to post a public reply to feedback, which can demonstrate responsiveness and professionalism to prospective buyers browsing your storefront. For neutral and negative feedback, you can download a consolidated report to review patterns and identify areas that need attention in your fulfillment or customer service processes.