Overview

Amazon provides sellers with a dedicated tool called Enhance Listings that identifies product detail pages needing improvement and offers specific, actionable recommendations — including AI-generated suggestions — to bring them up to standard. For sellers looking to boost discoverability, increase conversions, and reduce returns, understanding how this tool works is essential to maintaining competitive listings on the platform.

Key Points / What Sellers Need to Know

• Listing quality directly affects sales performance — Well-optimized product detail pages rank better in search results, convert more browsers into buyers, and lead to fewer returns and better reviews.
• Amazon scores your listings on a quality scale — Each listing receives a quality classification ranging from "Suppressed" to "Ideal" based on content completeness, accuracy, and policy compliance.
• AI-generated suggestions are now available — Amazon offers AI-powered recommendations for titles, bullet points, and key attributes, though sellers must review all generated content for accuracy before publishing.
• Quality scores refresh within 15 minutes — After publishing updates, your listing quality rating updates quickly so you can track the impact of your changes in near real-time.
• Bulk editing does not support AI suggestions — If you're improving listings in bulk, you won't have access to AI-generated content recommendations and will need to write your own updates.

How the Enhance Listings Tool Works

The Enhance Listings tool is accessible through Seller Central and surfaces listings that have room for improvement. When you navigate to the tool, you'll see a filtered view of listings that need attention, along with their current quality rating and the specific attributes dragging that rating down. For each listing, you can click to view enhancement opportunities in a side panel, which breaks down exactly what needs fixing — whether that's an incomplete title, missing bullet points, or absent key attributes. Where available, Amazon's AI will generate suggested content that you can accept as-is, modify to better fit your product, or replace entirely with your own copy.