Overview

Amazon's Business Discount Insights (BDI) is a Seller Central tool designed to help sellers optimize their pricing for Amazon Business (AB) customers. The tool provides data-driven recommendations for setting competitive single-unit business prices and quantity discounts that are visible exclusively to registered Amazon Business buyers. For sellers looking to tap into the growing B2B marketplace on Amazon, understanding and acting on these insights can unlock significant new revenue streams.

Key Points / What Sellers Need to Know

• BDI identifies pricing gaps — The tool analyzes your catalog and highlights listings that lack basic B2B pricing attributes, such as missing business prices or quantity discounts, which business customers actively look for.
• Business discounts improve offer visibility — Setting B2B discounts increases your chances of winning the Featured Offer for business buyers, giving your products more exposure in search results and on Amazon Business storefronts.
• Fee savings are available — Business prices and quantity discounts offering 3% or greater off the standard price may qualify for reduced fulfillment fees through Amazon's FBA multi-unit fulfillment fee discount program.
• BSBB badge eligibility — Products meeting specific discount thresholds and maintaining a 4-star rating or higher can earn the Business Savings Best Buy (BSBB) badge, which highlights them prominently in search results.
• Recommendations are tailored — BDI provides quantity tier and pricing suggestions based on purchasing patterns of business customers within your product's subcategory.

The Four Opportunity Types

BDI organizes its recommendations into four distinct opportunity categories. The first is products with no single-unit business price set — these are items eligible for B2B sales that simply don't have a business price configured, missing a straightforward chance to attract business buyers. Business-priced products appear across multiple pages on the Amazon Business store, including the home page, product detail pages, category pages, and event pages. The second category covers products with no quantity discounts, which are bulk pricing tiers that reward larger purchases and help expand your business customer base. Products with quantity discounts receive additional visibility on the Amazon Business savings page.