Overview

Amazon provides specialized file templates that allow media sellers to upload multiple product listings simultaneously rather than creating them one at a time. These templates cover books, music, video, and DVD formats, and are designed to streamline the listing process by automatically matching your products to existing catalog entries using standard identifiers like ISBN, UPC, or EAN.

Key Points / What Sellers Need to Know

• Professional selling plan required — This bulk upload feature is only available to sellers with Professional selling plans. Individual sellers cannot access these file templates.
• Automatic catalog matching — Amazon's system attempts to match your uploaded product data to existing ASINs using ISBN (for books), UPC, or EAN codes. If those identifiers aren't available, it cross-references title and other product details to find a match.
• New detail pages created automatically — When no existing match is found and you've provided sufficient product information, Amazon will generate a new product detail page for your item.
• Four template types available — Separate templates exist for books, music, video, and a legacy UIEE format, each tailored to the specific data requirements of that media category.
• Validation tools included — Most templates come with built-in macros that check your data for errors before uploading, significantly reducing failed submissions.

Available File Templates

Amazon offers four distinct file templates for media sellers. The Books template handles product data for all book formats and can either match to existing book listings or create new ones. The Music template covers audio formats including CDs, cassette tapes, and vinyl records. The Video template supports visual media formats such as VHS, DVDs, HD DVDs, and Blu-ray discs. Finally, the UIEE (Universal Information Exchange Environment) template serves as an alternative format for sellers who already work with UIEE-formatted data files, though it functions differently from the standard templates.