How to Use Amazon's B2B Selection Recommendations to Expand Your Product Catalog
Amazon's B2B Selection Recommendations tool helps sellers identify high-demand products to add to their catalog by analyzing customer signals and sales patterns, with a weekly-updated report covering pricing, competition, and demand rankings.
Overview
Amazon provides Business-to-Business (B2B) sellers with a product recommendation tool designed to help them identify new selling opportunities on existing ASINs. The B2B Selection Recommendations feature analyzes customer demand signals alongside a seller's current catalog to suggest products that align with their business profile. For sellers looking to grow their Amazon Business revenue without the heavy lifting of product research, this tool offers a data-driven shortcut to catalog expansion.
Key Points / What Sellers Need to Know
- Demand-driven suggestions — Amazon uses a combination of real customer purchasing behavior and your existing product listings to surface ASINs that represent strong B2B sales opportunities.
- Weekly updated report — The full recommendation report refreshes every week, ensuring you're working with current market data rather than stale suggestions.
- Dashboard preview available — You can quickly review top recommendations directly in your Seller Central dashboard, or download the complete report as a spreadsheet for deeper analysis.
- Relevancy scoring included — Each recommendation is ranked based on historical performance, predicted demand, and how well it matches your existing sales patterns.
- B2B demand ranking — Products include a demand rank showing how the ASIN compares against other products in the same category among Amazon Business customers.
What's Inside the Report
The downloadable spreadsheet contains a detailed breakdown for every recommended product. Each row includes the ASIN (Amazon's unique product identifier), the product title, a direct link to the product detail page, and the brand name. You'll also see the product's customer rating, the date it was first listed for sale on Amazon, and the average B2B featured offer price from the past week. The report provides the total number of active offers currently on each product, giving you a sense of how competitive the listing is. Two additional columns indicate whether an active FBM (Fulfilled by Merchant) offer and an FBA (Fulfilled by Amazon) offer already exist on the product. Finally, each recommendation includes the product's category classification to help you assess fit with your existing catalog.
Analysis & Recommendations
Why This Matters
Amazon Business is a fast-growing revenue channel for third-party sellers. This tool provides data-driven product recommendations that can help sellers expand their catalog strategically and capture B2B demand with less manual research.
Key Takeaways
- Amazon analyzes your sales patterns and B2B customer demand to recommend products you should consider selling
- The weekly report includes pricing data, competition levels, FBA availability, and demand rankings for each recommendation
- Products with few active offers but high B2B demand scores may represent the best expansion opportunities
- Special demand badges highlight ASINs with unusually strong interest from Amazon Business buyers
Recommended Actions
- →Download and review your B2B Selection Recommendations report weekly to stay current on emerging opportunities
- →Prioritize recommended ASINs that lack FBA offers but show high B2B demand rankings, as offering FBA fulfillment can provide a competitive edge
- →Cross-reference the B2B average price and active offer count to identify products where you can compete profitably
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