How to Use Amazon's B2B Product Selection Recommendations to Find New Opportunities
Amazon offers B2B sellers two product opportunity reports—products not yet on Amazon and add-on offers for existing ASINs—powered by demand signals and selling history. API access enables automation with up to 10,000 recommendations per request.
Overview
Amazon provides B2B sellers with product selection recommendations designed to help them identify untapped business opportunities. These recommendations combine purchasing trend data, B2B marketplace demand signals, and individual selling history to surface products that could expand a seller's catalog and revenue. Understanding how to leverage these tools can give B2B sellers a meaningful edge in discovering high-demand products before competitors.
Key Points / What Sellers Need to Know
- Personalized recommendations - Amazon generates product suggestions based on your specific selling history combined with broader B2B purchasing trends, making the recommendations tailored to your business rather than generic.
- Two distinct report types - Sellers have access to two separate B2B Product Opportunity (BPO) reports, each targeting a different type of opportunity: products not yet listed on Amazon and add-on offers for existing ASINs.
- API automation available - Sellers can now automate the retrieval of BPO reports through Amazon's APIs, enabling integration into existing workflows and access to up to 10,000 product recommendations at a time.
- Depersonalization option - Through the API, sellers can choose to depersonalize their reports, which removes the filter of their own selling history and opens up discovery of entirely new categories and brands.
- Demand-driven insights - The recommendations are rooted in actual B2B customer demand signals, meaning the suggested products reflect what business buyers are actively searching for or requesting.
How the Two Report Types Work
The first report type focuses on products that are not yet available on Amazon but are in demand within B2B-relevant stores and marketplaces. This report helps sellers identify gaps in Amazon's B2B catalog where they could be the first to list a product and capture early demand. These recommendations are generated by analyzing what B2B customers are requesting and cross-referencing that against current Amazon inventory. For sellers looking to differentiate themselves with unique product offerings, this report is particularly valuable.
Analysis & Recommendations
Why This Matters
B2B sellers can use these demand-driven recommendations to discover untapped product opportunities and expand their catalogs more strategically. API automation makes it feasible to monitor thousands of suggestions without manual effort.
Key Takeaways
- Two report types available: products not yet on Amazon and high-demand add-on offers for existing ASINs
- APIs allow automated retrieval of up to 10,000 product recommendations with optional depersonalization
- Recommendations are based on actual B2B customer demand signals and your selling history
- Depersonalizing reports through the API can reveal new category and brand opportunities beyond your current focus
Recommended Actions
- →Review both B2B Product Opportunity reports regularly in Seller Central to identify catalog expansion opportunities
- →Consider building an API integration using the GET_B2B_PRODUCT_OPPORTUNITIES report types to automate opportunity discovery at scale
- →Use the depersonalization option to explore product opportunities in categories and brands outside your current selling history
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