Overview

Amazon has embedded an AI‑driven brand‑name generator directly into Seller Central, allowing sellers to receive instant, category‑aware name ideas. The tool asks for a brief company description, product categories and, optionally, a target‑audience profile, then returns a curated list of suggestions. Sellers who are launching a new private‑label line or looking to refresh an existing brand can cut down on brainstorming time and move straight to trademark filing.

Key Points

• Six AI‑crafted names per run — The system delivers a batch of six distinct brand names, each paired with a short rationale explaining why the name fits the supplied inputs.
• Custom input fields — Users enter a concise description of their business, list one or more product categories (e.g., “kitchen gadgets, outdoor cookware”), and may add a target‑audience tag such as “millennial home chefs.”
• Multi‑category support — By separating categories with commas or semicolons, sellers can ensure the algorithm weighs every segment of their catalog, producing names that feel cohesive across diverse product lines.
• Session limit of ten regenerations — After ten reloads or full regenerations in a single session, the tool imposes a 24‑hour wait before another batch can be generated, encouraging sellers to refine inputs early.
• Direct link to IP Accelerator — Once a name is chosen, the platform redirects the seller to Amazon’s IP Accelerator, where vetted legal partners can begin the trademark registration process.

How the Brand Name Generator Works

1. Access the tool — Navigate to the “Brand Name Generator” link under the “Branding” menu in Seller Central. For example, a seller selling eco‑friendly water bottles would click the link from the dashboard and be taken to a short form.
2. Enter core details — Fill out three fields: (a) a 2‑sentence company overview (“We create sustainable hydration solutions for active lifestyles”), (b) product categories (“sports accessories, outdoor gear”), and (c) an optional audience descriptor (“environment‑conscious athletes”). The optional field is not mandatory, but adding “environment‑conscious athletes” nudges the AI toward greener‑focused names.