Overview

Amazon's Price Discount tool allows professional sellers to create time-limited promotional campaigns offering reduced prices on specific products for up to 30 days. This feature can be targeted to specific customer groups like Prime members or made available to all shoppers, making it a flexible option for boosting conversions, clearing seasonal inventory, and improving product visibility in search results.

Key Points / What Sellers Need to Know

• No fee on regular days — Running a price discount outside of major shopping events costs nothing, making it a low-risk promotional strategy for everyday use.
• Event-day fees apply — Price discounts that overlap with major retail events such as Prime Day, Black Friday, and Cyber Monday incur a per-discount fee.
• Strike-through pricing display — Products with a validated reference price will show a crossed-out original price in search results and on the detail page, which can significantly boost click-through rates.
• Automatic start and end — Discounts go live and expire on the dates you set, so there is no need to manually toggle pricing changes.
• Budget control through unit caps — You set the exact number of units available at the discounted price, and the listing automatically reverts to its regular price once those units sell through.
• Performance metrics included — Amazon provides reporting on sales, units sold, glance views, conversion rate, and sell-through rate both during and after the promotion.

How Price Discounts Work

Creating a price discount is straightforward through the dedicated tool in Seller Central. You select the products you want to promote, set a discounted price, choose a campaign duration of anywhere from 1 to 30 consecutive days, and specify how many units you want to offer at the reduced price. Once the campaign launches, the discounted price appears automatically and runs until either the end date arrives or all allocated units have been sold, whichever comes first. After the promotion concludes, your pricing returns to normal without any manual intervention required.