Overview

Amazon allows eligible sellers to upload videos directly to their product listings, giving shoppers a richer view of items before they buy. Videos can appear in the main image block, in a dedicated video section below the fold on the product detail page, and even in search results. Understanding how to properly upload and optimize product videos can help sellers boost conversion rates and stand out in a competitive marketplace.

Key Points / What Sellers Need to Know

• Eligibility requirements — Both brand registered and non-brand registered sellers can upload product videos, provided they have been actively selling on Amazon for at least three months.
• Two upload methods — Sellers can upload videos through the Upload & Manage Videos tool or through the Manage Images section in Seller Central, depending on their workflow preference.
• Placement options — Approved videos may appear in the main image block on the product detail page, in the videos section below the fold, and potentially in search results, maximizing visibility.
• Review timeline — Amazon reviews all uploaded videos for compliance. Approval typically takes less than one day, but during peak seasons it can take up to seven business days or longer.
• Image slot considerations — If a product listing already has more than six images, sellers may need to remove some to ensure the video displays properly on the detail page.

How to Upload a Video

Sellers have two paths for uploading product videos in Seller Central. The first method uses the dedicated Upload & Manage Videos page. After navigating to this section, sellers click the option to upload a new video, then fill in the required fields including a video title, the ASINs of relevant products, the type of video, the associated language, and a thumbnail image. Amazon automatically generates a thumbnail, but sellers can replace it with a custom high-quality image in .jpg, .png, .gif, or .bmp format, as long as the file stays under 5 GB.

The second method goes through the Manage Images tool. Sellers select the product they want to add a video to, open the product detail pane, and choose the option to add a video file. From there, the same required fields must be completed — video title, thumbnail, and associated product information. Regardless of the method chosen, the upload process is straightforward and both paths lead to the same review and approval workflow.