Overview

Amazon now lets brand‑registered sellers add interactive 3D models to their product detail pages. The feature rolled out in early 2024 for select categories, giving shoppers the ability to rotate, zoom and explore items in a virtual space. Sellers who meet the eligibility criteria can use 3D content to boost engagement, reduce uncertainty, and potentially lift conversion rates.

Key Points

• Brand‑owner eligibility — Only listings where you hold the brand‑owner role can receive 3D assets; the brand‑owner icon must appear beside the ASIN in Seller Central.
• Category limitation — At launch, 3D models are accepted for home goods, furniture, consumer electronics, shoes, and eyewear; products outside these groups cannot use the feature yet.
• File format requirement — Amazon accepts only GLB or GLTF files, so any CAD or OBJ files must be converted before upload.
• Exact dimensions mandatory — You must provide the product’s length, width, height, and weight that match the virtual model; mismatched dimensions cause automatic rejection.
• Two‑week review window — After submission, Amazon’s quality team evaluates the model, typically completing the review within 14 days.
• Technical specifications — Models must be under 50 MB, use a maximum of 10,000 polygons, and include proper texture mapping; non‑compliant files are returned for correction.

How to Upload a 3D Model

1. Access Media Manager — Log into Seller Central, open the Catalog menu, choose Images, then click the Media Manager tab at the top left. For example, a seller of a modern office chair would navigate to Media Manager to begin the upload.
2. Locate the target listing — Use the left‑hand search box to enter the product’s ASIN or SKU; the system displays the matching item. Confirm the brand‑owner icon appears in the right pane, indicating you have permission to add 3D content. A footwear brand entering “B07XYZ1234” would see the icon before proceeding.