Overview

Amazon offers two selling plans — Individual and Professional — each designed for different stages of a seller's business. Upgrading from an Individual plan to a Professional plan unlocks access to advanced selling tools, bulk listing capabilities, and eligibility for the Buy Box. Understanding when and how to make this switch is an important step for sellers looking to scale their Amazon business.

Key Points / What Sellers Need to Know

• Two selling plans available — Amazon's Individual plan charges $0.99 per item sold with no monthly subscription, while the Professional plan costs $39.99 per month with no per-item fee, making it more cost-effective for sellers moving more than 40 units per month.
• Switching is straightforward — Sellers can upgrade or downgrade their selling plan at any time directly from Account Info in Seller Central, with no long-term commitment required.
• Professional plan unlocks key features — The upgrade provides access to advertising tools (Sponsored Products), bulk listing uploads, advanced business reports, eligibility for top placement on product detail pages (the Buy Box), and the ability to sell in restricted categories.
• Billing starts immediately — When you switch to a Professional plan, Amazon begins charging the $39.99 monthly subscription fee right away, prorated for the remainder of your current billing cycle.
• No disruption to active listings — Your existing product listings, inventory, and order history remain intact when switching between plans. There is no downtime or data loss during the transition.

How to Switch Your Selling Plan

Upgrading to a Professional selling plan is a quick process that can be completed in just a few steps within Seller Central. First, log in to your Seller Central account and navigate to Settings in the top-right corner, then select Account Info. Under the Your Services section, you will see your current selling plan displayed. Click the Manage link next to your selling plan, then select the Upgrade option to move to the Professional plan. Amazon will confirm the change and begin applying the new monthly subscription fee. The entire process typically takes effect within minutes, and you will immediately gain access to the additional features and tools that come with the Professional tier.