Overview

Amazon allows sellers who operate across multiple marketplaces to consolidate their separate accounts into a single unified global account. This feature streamlines account management by letting sellers access all of their regional storefronts — such as Amazon.com, Amazon.co.uk, Amazon.de, and others — through one set of login credentials. For sellers expanding internationally, understanding how to unify accounts is essential for simplifying day-to-day operations.

Key Points / What Sellers Need to Know

• Single login across marketplaces — Once accounts are unified, sellers can switch between regional Amazon storefronts without logging in and out of separate accounts. This saves time and reduces credential management headaches.
• Account credentials remain separate initially — Each marketplace account retains its own username and password during the linking process. Sellers need to have their login details ready for each account they want to merge.
• Unification is done through Seller Central settings — The process is handled within the account settings area of Seller Central, specifically through the global account management page.
• Multiple accounts can be linked at once — Sellers can select and unify several marketplace accounts in a single session rather than linking them one at a time.
• A new unified account is created — When the process completes, the selected accounts are consolidated under a new unified global account structure.

How the Unification Process Works

To begin unifying accounts, sellers navigate to the account settings page within Seller Central. From there, they can view their currently linked accounts and initiate the process of adding new ones. The system will prompt sellers to enter the login credentials for each additional account they wish to connect. After authenticating into a second account, sellers are redirected back to the global account management page where all connected accounts are now visible. Sellers then select which accounts to unify by checking the boxes next to each one and confirming the merge. The selected accounts are then consolidated into a single unified global account.