Overview

Amazon Seller Central provides a price history feature that allows sellers to review up to 90 days of price changes for any SKU running a sales-based pricing rule. This tool gives sellers visibility into how their automated pricing has performed over time, showing exactly when prices changed and which events triggered those adjustments. For sellers who rely on dynamic pricing strategies, understanding this history is essential for evaluating whether their rules are performing as intended.

Key Points / What Sellers Need to Know

• 90-Day Price History — Sellers can access up to 90 days of historical pricing data for any SKU with an active sales-based pricing rule, providing a meaningful window to evaluate pricing trends and rule performance.
• Event-Based Tracking — The price history view shows not just when prices changed, but also the specific events or conditions that triggered each adjustment, giving sellers insight into their rule behavior.
• Custom Date Range Filtering — Sellers can narrow their view to a specific timeframe by selecting a start date and end date, making it easy to analyze pricing during promotions, seasonal periods, or specific business events.
• Per-SKU Visibility — Price history is available at the individual SKU level, so sellers managing large catalogs can drill into the performance of specific products.
• Current Rule Status — The price history page also displays the current status of the pricing rule directly above the date range filter, so sellers can quickly see whether the rule is active and how it is currently configured.

How to Access Price History

To view the price history for a specific SKU, sellers should navigate to the Automate Pricing section within Seller Central. From there, locate the SKU column and find the product for which you want to review pricing data. In the corresponding row, click on the pricing history link to open the detailed view for that SKU. The interface is designed to be straightforward, allowing sellers to quickly jump from their active pricing rules to the historical data for any individual product.

Understanding the Price History View